“We use a multi-channel approach to attract new customers to our website, whilst encouraging repeat bookings from guests by building relationships through personalised emails and loyalty incentives.”
Tori Kirwan-Taylor, Brand & Communications Manager
Although you might not find us in every local magazine, we know how to connect with your guests through national and targeted online channels.
PR & Press – Building a national reputation for quality
All our properties have a story to tell, but great coverage doesn’t come by chance.
We work with a leading PR agency who specialise in luxury travel, to ensure Blue Chip Holidays appears regularly in the national press and glossies.
Individual properties are regularly featured in targeted publications such as The Times, The Independent, Coast magazine and Country Walking – creating quality interest that turns into bookings.
Personalised email marketing – The latest innovations
Personalised email marketing is one of the most powerful ways to communicate with potential customers – yet so many agencies fail to invest in this approach.
Our email marketing system is one of the most sophisticated available. Our 150,000+ strong database recognises individual guests by their holiday booking history, their favourite locations, relevant products… even the latest regions or properties they looked at on our website.
As a result, we send timely, personalised and engaging email campaigns that pique interest and generate bookings all year-round.
Search marketing – Guaranteed exposure in a competitive world
We work closely with one of the UK’s leading digital agencies to ensure Blue Chip Holidays, and our portfolio of properties, are leaders in the search engine race.
We bid on almost half a million keywords and appear in the top four results for over 90% of searches on those terms.
Portals and Affiliates
At no extra cost, your property is listed on portals such as Holidaylettings.co.uk, Tripadvisor and FlipKey. We also work with over 400 affiliates, making sure that we put your property in front of the right audience.
Over 2000 enquiries are generated each month for properties on our portfolio through these channels.
Proactive Pricing – More bookings, less discounting
A property that’s correctly priced, responding to online performance and market demands, can achieve up to 68% more in annual revenue. Too many agencies fail to recognise this – it all leads to missed opportunities and stressful last minute discounts.
Our Revenue & Yield Manager will work directly with your Account Manger to analyse property performance and market conditions daily – optimising the value of your bookings, and reducing the need for discounting.
Social Media – It works if you do it right
The secret to success in Social Media is to understand your audience, and invest in reaching them – routine daily posts just don’t cut it.
Through sponsored content, monthly campaigns and competitions, we receive over 40,000 website visits from our social media accounts every year – using this valuable marketing tool to increase your bookings.