During its first year on the Blue Chip Holidays portfolio, Mulberry Lodge achieved 80 bookings and its revenue hit £40,000, and this impressive lodge soon had an Average Booking Value (ABV) of £505. It’s not only the owners of the lodge who are thrilled with its performance though, it’s the guests too. On average, Mulberry Lodge’s guests rate it 9.5 out of 10, which bodes well for repeat booking performance in the future.
So, what’s the secret behind Mulberry Lodge’s success? With outstanding features throughout, the lodge offers impressive touches in every room, making it perfect for that extra special romantic break for two. It’s all about first impressions, and creating a home from home that your guests won’t want to leave.
The open plan living space has a bright, contemporary décor, and all furnishings have the expert touch of an interior designer. Outside, the sunken hot tub adds the wow factor, and the sheltered outdoor sofa beside it is an example of a thoughtful feature that encourages guests to enjoy the property and just unwind. Back inside, there’s a wood burner in the living area, and the bathroom’s home to a freestanding bath, his and hers sinks and a walk in shower for two.
Every detail of Mulberry Lodge has been carefully design to appeal to couples in search of a romantic getaway, and as lodges of this type are in short supply and high demand, it’s a brilliant way to encourage a strong performance. One of the advantages of one bedroom lodges is that, as there’s no second bedroom, there’s more living space for the guests to enjoy, so there’s an opportunity to make this are a striking, welcoming space for them to make use of.
A big reason behind Mulberry Lodge’s ongoing appeal is the attention to detail throughout. From the bedding, to the entertainment system and the colour scheme…every aspect of the guest experience has been considered, and it shows. The influence of a hot tub on a lodge’s bookings is no secret, and as you’d expect, the sunken hot tub that bubbles outside Mulberry Lodge is mentioned time and again in guest reviews.
Mulberry Lodge is a brilliant example to consider when looking for ways to enhance the performance of your own luxury lodge. Start by thinking about the features that couples will enjoy and how you can include them in your property…we’d recommend sunken hot tubs and roll top baths as two of the most popular.
Ensure that your property stands apart from the others on the market by making the styling fun and exciting, and keep in mind that you want your guests to step inside and say “wow!”. Think about offering a good quality welcome hamper and a set of robes, as little touches like these play a big part in guests’ decisions to return to a property. And finally, use sensible pricing designed to maximise occupancy and minimise discounting.